Wants vs. Needs vs. Robots - Understanding Consumer Psychology in the Digital Age | E-commerce Insights for US Market | Perfect for Marketing Professionals and Business Owners

In his witty companion to the popular Facts vs. Opinions vs. Robots, New York Times bestselling author-illustrator Michael Rex shows us why what we want isn’t always the same as what we need.Do you know the difference between a want and a need? It can be a hard thing to understand, especially when you want something so much that you feel like you have to have it. But some things aren’t essential—like jellybean tacos and groovy boots. Other things are essential—like fuel and feet to put the boots on. The robots in this book are here to show you the difference as they make trades to get some things they really want (hooray!) but give away some things they need (oops!).This timely companion to the popular Facts vs. Opinions vs. Robots makes tricky, but vital, concepts accessible. Kids will have fun following the action and discovering this is the kind of book they really, really want to read again and again.